Learning activities uke 8

LA – A Knack for Names

Consider the tips on Inspiration given in your prescribed book and create a name for an ice cream. The ice cream has a range of different flavours, but the unique aspect it should communicate is the fact that it is the coldest ice cream in existence. Now come up with five name options for this product (you should not spend more than a few minutes on each name) using inspiration from:

1. Latin – GeLu’s
2. Colours – Cold Gold
3. Metaphors – Svalbardnatt / Arctic night
4. Science – Absolute Zero
5. Myths – Boreis (Boreas/is)

LA – The Components of Visual Identity

Name the three most important components of visual identity.

The three most important components of visual identity are the logo, colors and typography.

Describe the difference between logotype and signature.

Logotype is the text in a logo, while signature is the entire logo – the logotype and the brandmark/symbol.

Using Kuler create a colour scheme (using only three colours in each set) for the following products:

• A rich chocolate cake that is made from real chocolate. The keyword here is “quality”.

• A courier company that delivers internationally by air, land and sea – their main focus is fast delivery. 

• An international insurance company that focuses on family values. 

Write your name in four different typefaces, according to the following criteria. Use a typeface that:

expresses a unique quality about you:

is inspired by your favourite food:

makes your name look sophisticated: 

is drawn by hand:

LA – Starting Phase of Designing Visual Identity

Den siste oppgaven var å designe en logo:

«Design a logo for the following service and according to the following brief:

The product/service name: Chemin
The product/service description: A new urban railway service that takes passengers from the airport to four major centres in the capital of the country. The service will expand in due time to cover wider areas and to extend to other cities in the country as well.
Unique aspects of the product/service: The service prides itself in using the latest new-millennium technology, thus being sophisticated, super-fast, convenient and comfortable BUT NOT expensive and overly luxurious.»

Her er mitt forslag. Er ikke heeelt fornøyd, føler den er litt bulkete kanskje. Men det får gå så lenge :)

Som dere forhåpentligvis ser, er c-en formet som fronten på et tog. Er litt usikker på om toppen av bokstaven burde vært dratt så langt med videre, eller ha den kortere. Den moderne tog-formen viser at det er et moderne togselskap, og linja under understreker at det er et tog, og leder øyet gjennom logoen sammen med seriffene på bokstavene.